Posts tagged BGC
Early Bird Breakfast Club Turns 4!
Early Bird branches

And just like that, we are four years old! Last January 10, we celebrated our 4-year anniversary. It feels just like yesterday when we first opened the doors of our flagship branch back in 2013, at the 28th street of Fort, BGC and welcomed our first customers who soon became our loyal breakfast lovers.

A year after, we opened our 2nd one at Century City Mall in Makati and our 3rd branch at Eastwood Mall in Quezon City. And in 2015, we opened our 4th branch, our first one outside the metro, in Nuvali Solenad 3, Santa Rosa, Laguna.

It hasn’t been easy especially at this day and age where concepts, dishes and ideas can easily be replicated and copied. Since we started Early Bird Breakfast Club in 2013, more and more breakfast joints have surfaced. But only the real breakfast enthusiasts know that there is only one who gives the true experience of Beautiful Breakfast, Morning, Noon & Night. Where they can find the best tasting Yin & Yang Champorado, the yummiest and most comforting Ultimate Grilled Cheese, everybody's favorite, our bestselling Tenderloin Tapa and the most authentic Full English in town. We owe it to our loyal supporters who loved us since day one and have become our own brand ambassadors through the years.

Today, four years later we continue to uplift mornings with our promise of Beautiful Breakfast. We are also continuously cooking up new offerings and working on improving our service so that our patrons have something new and exciting to look forward to in our everyday together.

Thank you, dear breakfast lovers for this amazing journey! We owe it all to you and we look forward to many, many more years together!

Love, your Early Bird Breakfast Club family.

As seen on Issue 12 of Early Bird Daily, 2017

Early Bird Daily #12

Early Bird Daily #12

Cracking A Beautiful Breakfast Idea.
Early Bird BGC
Early Bird BGC

The Birth of Early Bird Breakfast Club

by Ellen Joy Evangelista-Co

It all started with a dream. A dream of creating something that is purely homegrown but strong enough to compete with international brands. In our country, imported brands are often deemed better than local—and this is the mindset we at Early Bird Breakfast Club aim to change.

Early Bird Breakfast Club was an idea inspired from my stint living and working in Singapore where brunch was a big thing. And there were a variety of places to choose from. Being a morning person, I would always look forward to dining in these breakfast or brunch places. These leisurely meals were indeed highlights of my stay in the Lion City.

Moving back to Manila at the end of 2011, one of the things I missed most was having a good brunch. There just were not enough breakfast places, save for hotels or fast food. My then boyfriend and now husband, Kendrick Co was also a breakfast enthusiast and after telling him my idea, he lovingly supported my vision. Together, we created the concept of what is now Early Bird Breakfast Club.

This being our first venture in an industry so new to us (we are both graduates of Integrated Marketing Communications and not HRM), the task of putting up our dream restaurant was far from easy. Fortunately, our friends William See, Bianca Sevilla and Dianne Tang-See supported our goal and quickly joined in the company. Kendrick's branding company, Antidote, played a big role in developing the brand concept and design from the logo, store signage, uniforms, website, and even this newspaper menu you're reading. We owe all of our quirky and much talked about design to Antidote.

It took us some time to find the right place to have our flagship branch. We wanted a perfectly cozy spot that will make you feel like you’re not dining in the city. In 2012 we found our first store location at the Fort; our top choice. Through the talent of architect and designer Carla Suiza, the cozy and retro-chic ambiance we envisioned came to life. Together with our Chefs Matthew Hornsby-Bates and Matthew Kenneth Lim, Early Bird Breakfast Club finally opened its doors to the public on January 10, 2013.

Within our first year, we’d like to think that we have already built a following of loyal breakfast lovers. We are pleased to discover that a lot of people share our passion for beautiful breakfast. Those unfamiliar with our beginning, often mistake Early Bird Breakfast Club as an international franchise brought here from abroad. When we are asked, we proudly answer that we are a purely Filipino brand—entirely homegrown and built out of passion and love. We hope, in time, we can share our love for Beautiful Breakfast to the world.

As seen on Issue 02 of Early Bird Daily, 2014

Early Bird Daily #2

Early Bird Daily #2